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Data-Driven Paid Campaign Experts!

Potential Infotech
B-6, Sector 64 Noida- 201301 UP
+91-9717089984
sales@potentialinfotech.com

GOOGLE ADWORDS

Maximizing Business Growth Through Geographically Specific Google Ad Campaigns

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GOOGLE ADWORDS

With our strategic & data-driven approach to Google ads, we have delivered unmatchable results for companies of all sizes- startups, small, mid to large size- including some of the big names, empowering them to achieve unprecedented growth and success which drives our passion to come up with the most innovative solutions for each project we undertake with the utmost dedication.

1. Search ads:

We specialize in creating compelling ads with most relevant keywords to precisely target your intended audience. Our core strategy includes minimizing Cost Per Click (CPC) and maximizing Return on Investment (ROI) for your search ads.

2. Display ads:

We create captivating display ads with intriguing visuals & highly convincing content in various formats which include banners, videos, interactive media, creative strategically placed on websites and social media platforms. Utilizing the Google Display Network, we connect with your target audience and effectively persuade them to purchase your services/products.

3. Shopping ads:

We run Google shopping ads tailored to promote your specific products/services to a wide audience of potential customers who are actively looking for such products/services on search engines.

4. Remarketing:

With our persuasive remarketing content, we successfully pull back and influence the potential customers who have previously interacted with your ads, visited your websites or shown interested in your products/services.

Our Campaigning Methodology

1. Comprehensive Strategy

Our strategy starts with dedicated research and insights about your project, your top competitors, leveraging AI to identify your potential customers’ online activities, preferences, interests, demographics, etc. to plan and devise informed and tailored campaign strategy appropriate to your project.

2. Keyword Research & Ad Copies

Utilizing latest tools and techniques, we conduct a thorough keyword research by delving deep into the details of your project, target audience, location, etc. Next, by using the most appropriate keywords, we create a highly appealing and captivating ads enlisting only the most relevant content required. This helps in drawing audience’s attention immediately.

3. Ad Groups Creation

Your campaign will be categorized into specific ad groups, each representing target audience segment. This allows for the effective management and optimization of your ads.

4. Landing Page Creation & Optimization

Optimizing landing pages is pivotal part of a successful digital campaign. We revamp existing landing page, create new informative landing page, or provide valuable feedback on the structure and content of your landing pages, where necessary, to ensure optimal return. The more informative your landing page, the higher quality score your ads will have, and the more conversions you will witness.

5. Bid Optimization & Management

We will use the bidding strategy best aligned with the identified KPIs of the campaign, whether its Cost per Click, Cost per Thousand Impressions, or Cost per acquisition, Click-through rates, return on ad spend, etc. Our strategy involves the continuous follow-up and optimization of the campaign based on the close monitoring of ad performance, ad variations, and audience segmentation parameters. This allows us to make real-time adjustments & ensure that the campaign is compatible with the changing demands of the market.

6. Customized Targeting & Scheduling

Does your ad need to reach any & all the audiences? A big no!! By leveraging cutting edge technology, we create buyer personas to precisely target the audience specific to each project/product/service, thereby ensuring optimized return on investment.

7. Conversion Tracking & Performance Analysis

At vServe group, we are committed to delivering desired goals, and we continuously assess the campaign performance with significant KPIs, such as, click-through rates, return on ad spend, cost per acquisition, etc. This allows us for constant optimization and identifying areas of improvement. We also utilize Google’s Brand Lift surveys to determine the impact of campaign on your brand awareness.

8. Reporting

With our core belief in transparency, we keep our clients informed about their campaigns throughout. We provide detailed & regular reports on key metrics, campaign performance, etc. which help them gain valuable insights and plan the budget accordingly.

Do You Have a Project In Your Mind ?

HIRE US NOW

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Testimonials

Customer's Awesome Feedback.

Lissa Castro

Co-Founder

“Working with vServe digital has been truly benefitting for our business. Their expertise in Google Ads has consistently delivered quality leads, driving substantial growth in sales and conversions."

Lissa Castro

Co-Founder

“Vserve digital agency truly understands your business and their strategy is so aptly customized to deliver remarkable ROI. Thanks to their efforts, we have witnessed a significant leap in our sales through strategic Google ads campaign."

Lissa Castro

Co-Founder

"Choosing vServe digital was one of the best decisions we made for our digital marketing. Their team's attention to detail, appealing ad copy, and data-driven optimization have helped us achieve our goals effectively."

Lissa Castro

Co-Founder

"We've partnered with vServe digital for years, and they've exceeded our expectations without fail. Their commitment to delivering results and professionalism are unmatched, and their ability to adapt to changes in the digital landscape is truly impressive."