Media Buying

1. Defining Your Campaign Objectives

A well defined objectives set the course of the entire campaign. Our team deeply understands the unique requirements of each project. Through thorough analysis of competitors, we gain valuable insights into industry trends and key highlights. This comprehensive approach ensures that our every step is rightly towards achieving the optimal results..

2. Understanding Your Audience

Effective media buying campaign demands strategic planning. Our initial step involves extensive research about your specific target audience: their preferences, interests, behaviours, media consumption habits, etc. This allows us to chose the right media platforms to connect with them.

3. Set the final budget

After engaging in several rounds of consultation with you, we set the final budget for your advertising campaign. This step allows our team to strategically assess and identify which media outlets will be feasible within the designated budget.

4. Research Media Outlets

Choosing the appropriate media outlet is the key to successful media buying campaign. We go above and beyond, conducting in-depth research on your target audience, campaign objectives and competitors, and carefully chose the outlet/s that align with your campaign goals.

5. Request proposals to Appropriate media outlet

We send customized request proposals to the selected outlets, seeking comprehensive information about the available advertising options like ad placements, ad formats, audience reach, price and packages, etc.

6. Negotiation and Media Planning

We skilfully engage in negotiations on your behalf, ensuring that you get the best possible rates in market to fit your budget.

Based on all the information and data gathered, we carefully develop a media plan-

• Allocation of budget across various selected channels
• Specific timing of your ads

7. Ad Creation & Placement

We create the persuasive and captivating ad creatives tailored to each media platform’s requirements and specifications. We closely monitor to ensure that the ads are placed in a way that maximizes the visibility and impact.

8. Monitoring, Optimization & Reporting

We continuously assess the campaign performance with significant KPIs to assess the effectiveness of your campaign. This allows us for constant optimization and identifying areas of improvement. We receive detailed regular reports from the concerned media outlets outlining the performance and reach of your ads. We keep you informed about the entire campaign performance from time to time.