RCS Messaging

1. Establishing Crystal-Clear Campaign Objectives

All successful media plans are built upon well-defined objectives. We spend time learning your business purpose, be it lead generation, brand building, or product promotion. Based on the market scenario and your business competitors, we ensure that your campaign begins on the correct footing — in line with your business vision.

2. Audience-Centric Strategy

A winning media buying campaign is all about connecting with the right audience. We delve deep into your audience — what they do, like, look like, and consume. RCS messaging streams or online platforms — we chart the best route to connect.

3. Accurate Budget Planning

We work with you hand in hand to complete a realistic budget. Our experts then distribute funds wisely across the most economical media channels — and achieve the best return on every rupee incurred. With RCS Messaging Services, we enable you to eliminate noise and communicate effectively.

4. Choosing the Right Media Channels

Media planning is not where to advertise — it's where it performs best. Our experts do research on a wide range of media channels like digital, print, OTT, and RCS-capable networks to get the best match for your campaign needs.

5. Targeted Media Proposals Sending

We approach shortlisted media with custom proposals to obtain detailed information regarding ad format, position, cost, and reach. This way, you get just what your plan demands — no guessing involved.

6. Strategic Media Negotiation & Planning

Our experts negotiate the optimal prices and bundles for you. We then craft a proper media plan addressing

Budget planning

• Best time slots and ad positions
• Integration with RCS Messaging for more interactive engagement

7. Innovative Ad Design & RCS Integration

Your message is worth being heard. Our creative team crafts attention-grabbing ads, as defined for each media channel. With RCS Messaging, we take it to the next level — enabling two-way interactive messaging that feels and appears like a branded app from the messaging inbox. It's now personal and high-converting.

8. Why Potencial Infotech

We're not just a media buying agency—we're a performance partner. As a top RCS Messaging Service Provider, we assist your brand in delivering next-gen messaging experiences with higher engagement and conversion rates. From concept to delivery, we offer data-driven results, transparency, and creativity to each step of the process.